MMPRC has officially launched the marketing campaign for ‘Visit Maldives Year 2016′. The campaign was launched by President Yameen Abdul Gayoom at the 27th joint meeting of the UNWTO Commission for the Pacific (CAP), and the UNWTO Commission for South Asia (CSA) which was opened yesterday at Bandos Island Resort & Spa, Maldives. During the ceremony president unveiled the logo and website.
The main objective of this campaign is to reach the goal of increasing tourist arrivals to 1.5 million with a significant increase in tourism receipts. To reach the aim of this campaign, various national and international activities are being planned for this year and next year, much to the delight of those who are fortunate enough to travel to the Maldives. Special entertainment events, educational and awareness programs, competitions and attractive prizes are all being fitted into agenda of the year 2016.
The vision of MMPRC’s marketing campaign “VMY 2016” is to market the destination by strengthening the brand and positioning Maldives as an exclusive tourist destination by showcasing the islands’ diversified tourism product. This will also, foster better solidarity, harmony, and wellbeing for the people of Maldives. The campaign will encourage economic growth and increase job opportunities for locals from across the country in the tourism sector, and promote the ripple effect of tourism to local communities and make the success of the campaign the responsibility of all Maldivians.